Brain Codes

The Role of a Leader

2008-09-07T01:32:00.000-07:00

By Brian Tracy

April 18, 2008

Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives.

Of course, everyone you meet has different values, opinions, attitudes, beliefs, cultural values, work habits, goals, ambitions, and dreams. Because of this incredible diversity of human resources, it has never been more difficult and yet more necessary for diplomatic leaders to emerge and form these people into high-performing teams.

Fortunately, leaders are made, not born. You learn to become a leader by doing what other excellent leaders have done before you. You become proficient in your job or skill, and then you become proficient at understanding the motivations and behaviors of other people. As a leader, you combine your personal competencies with the competencies of a variety of others into a smoothly functioning team that can out-play and out-perform all its competitors.

When you become a team leader, even if your team only consists of one other person, you must immediately develop a whole new set of leadership skills. In order to determine what these skills are, you need to consider the genesis of high-performing teams.

Teams generally go through four phases as they evolve toward high performance. These stages are called forming, storming, norming, and performing.

The forming stage is very important, perhaps even critical, to the success of the team. Your ability to select the proper team members in order to accomplish a particular task—personal or business—is the mark of the superior leader. If you select the wrong people in the first place, it becomes almost impossible afterward to build a winning team, just as it would be impossible to win athletic championships with unskilled or ill-suited players.

In the forming stage, the team members come together and begin to get a feeling for each other. There will be a good deal of discussion, argument, disagreement, personal expression of likes and dislikes, and the forming of friendly alliances between team members.

This stage, especially the discussions and conversations that take place, may seem time consuming, but it is absolutely indispensable to the development of a unified group of people that you can lead. One of the most important qualities of a leader is that of patience. And patience is never more necessary than when you are going through the early stages of assembling your team.

The second stage of team development is called storming. Storming is a shortened form of the word "brainstorming." It is during this stage when the group, whose members are now comfortable with each other, begins the hard work of setting goals and deadlines, dividing up the tasks, and getting on with the job. During the storming phase, people learn about the contributions that each member can make to achieve the purposes of the team.

The third stage of team development is called norming. This is where norms and standards are established among the team members so that everyone feels secure and confident in his or her place. All members know what is expected and how it is to be measured. And all members are aware of the responsibilities and obligations that they have, not only to the job, but to the each other as well. Your ability as a leader to promote the norming process is critical to the success of the team.

The fourth stage of team development is performing. In the final analysis, your ability to get results is all that really matters. Your lifestyle, your rate of promotion and level of rewards, and your respect and esteem among your co-workers and bosses will all be determined by your ability to perform and to get others to perform.

There are basically five qualities of the most productive work teams that you need to foster throughout the stages of team development. The degree to which you accomplish this before you start working will determine your success as a team leader and the success of the team as a whole.

The first quality is the existence of shared values. You can foster this quality by asking the question, "What are our values?" or, "What do we stand for?" People will contribute the values they consider the most important. As they do, you or someone else can write them on a flipchart. The values will usually be something like: integrity, excellence, quality, caring about people, profitability, and harmony.

The second quality of top teams is shared objectives. It is absolutely essential that everyone takes the time to discuss the actual reason for forming the team and the chief results that are expected of them.

Leaders are those who can see the big picture. They are absolutely clear about what it is they want to accomplish and what it will look like. They have the ability to articulate this vision in the minds and hearts of others and to get everyone, no matter what their background or personality, working together in harmony toward the realization of that vision.

People cannot hit a target they cannot see. Again, even though it may appear time consuming, everyone needs to have ample opportunity to discuss and agree on the ultimate goals desired before work begins. The more thorough the discussion on goals and objectives, the more effective the team will be when it begins working.

The third quality of highly-productive teams is shared activities. Everyone knows what they are supposed to contribute to the achievement of the overall goals and objectives of the team. Everyone also knows what each of the other members is expected to do. All the work that has to be done is clearly divided up among the team members, and everyone knows their role in the process.

The fourth quality of high-performing teams is that the head of the team leads the action. You become the role model for all of the others. You go out in front. You continually look for ways to make it easier for your team members to do their jobs. You accept complete responsibility for the achievement of the overall goal. You start a little earlier, you work a little harder, and you stay a little later. You set careful priorities on your time and you always work on your highest value tasks. You never ask anyone to do something that you wouldn’t do yourself. You always put yourself out in front and go to bat for your people in every circumstance. You are a leader because you continually lead.

The fifth and final quality of high-performing teams is that individually and as a group, they continually evaluate their progress toward their goals and values. The are always asking themselves, "How are we doing, and how can we do better?" When they manufacture or sell products in the marketplace, they ask their customers for ongoing feedback and evaluation. They set incredible standards of excellence and they are constantly striving to be better.

Whenever they have problems, misunderstandings, or difficulties within the team, they reexamine their values, their goals, their activities, their assignments, and their responsibilities. They are more concerned with what’s right than with who’s right. They are more concerned with winning than with not losing. High-Performing teams run by excellent leaders, are determined to perform in an excellent fashion. All members know that their ability to work together in harmony and cooperation is the key to the success of every one of them.

The wonderful thing about becoming a leader in your work and personal life is that you can practice the skills of influencing and persuading others toward a common objective. You can promote the principles of excellent teamwork by establishing your values and goals, determining your activities, and then leading the action. And you can improve yourself by continually evaluating your performance against your standards.

One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential. You can become an even more excellent person by constantly setting higher and higher standards for yourself and then by doing everything possible to live up to those standards. The more proficient you become at getting the results for which you were hired, the more opportunities you will have to get results through others. And your ability to put together a team and then to lead that team to high performance will enable you to accelerate your career and fulfill your goals faster than ever before.

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2006-09-08T04:08:00.000-07:00

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How to Monetize Your Free Website

2006-08-19T23:22:00.000-07:00

For some time now I have been aggressively marketing my Geocities website
without the prospect of any financial return. The site is content based so I did
not expect to generate any product sales and neither was I able to lure potential
sponsors.

But that has quietly changed. Google has decided to reward webmasters with
quality free websites the chance to rake in some cash for their hard work.

Google’s contextual advertising program Adsense has been around since June
2003. Back then the program was open only to webmasters with their own
domain names and many quickly took up the opportunity to cash in on their
labor of love sites.

When the Big G announced that they were expanding Adsense to accommodate
free sites, some people scoffed at the idea because they believe that freebie
sites are full of junk.

I first learnt of this move while browsing around a few webmaster forums and to
my surprise some persons were against this move by Google. I believe that
Google’s intention is to bring in as much as possible quality websites under the
Adsense umbrella.

My first application for Adsense was rejected and I got an explanation stating
that my site was still under construction. I thought that this was a mistake so I r
eapplied the same day and got accepted. right away I was able to log in to my
account and start putting the code for the ads on my pages.

The control panel is easy to understand and Google provides stats and figures in
order for you to track your performance. You can also add Adsense for search
where visitors can search the web or your site and you get compensated
everytime someone clicks on the ads displayed.

Developing content sites is key to success in Adsense. Why? Because Google’s
technology uses the content of each page to guess which ads are most suitable.
The higher the quality of the content, the higher quality and paying ads you will
attract.

Please note that getting accepted into Adsense does not guarantee that you will
receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the
value of the keywords on the page where the ads are shown and how many
persons who will clickthru on the Adsense ad panel.

Fo those with unscrupulous minds, Google has ways and means to find out
where each ad click is originating from. Therefore no click spamming.
Adsense is a win-win situation for all the players involved. It benefits the visitors
with additional information, the search engines because of higher quality
websites and you with a check every month.

It makes perfect sense to make dollars with Adsense. With this source of
revenue, you can upgraded your website and take it to it’s full potential.

About The Author
Nicholas Dixon is the editor and publisher of The Roc Newsletter. Visit our
website http://WWW.Geocities.com/OceanRoc and subscribe to receive resources
and articles to help you achieve success. Oceanroc2003@yahoo.com

Article Source: http://EzineA ticles.com/

The One Simple Trick That Can Double Your Adsense

2006-08-19T23:21:00.000-07:00

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.

Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?

Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus.
They pull your eyes right to that part of the page. They grab you
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day.

The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights Reserved

About The Author
Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the
Internet". It's filled with no nonsense, practical information. To get your FREE
copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com
brad_bahr@no-nonsense-internet-marketing.com

Article Source: http://EzineArticles.com/

The Truth About Google’s Adsense Affiliate Program

2006-08-19T23:20:00.000-07:00

The Truth About Google’s Adsense Affiliate Program And
Using Google AdWords to Increase your Adsense Profits

The truth about Google’s Adsense program is that it is amazing. It’s the greatest
affiliate program ever invented. There is no affiliate program that even comes
close. If you are not using Google’s Adsense, you’ e truly missing out on a great
opportunity. I’ve tried several other affiliate programs, and the only one that is
creating revenue even close to Google’s, is the Amazon.com affiliate program.
Amazon.com’s affiliate program pays 5% commission and up for shipped
products. It’s not really clear how Google pays you, but let me tell you it seems
very fair.
They do not pay per clicks, leads, or click throughs; they have a secret
formula that no one will tell. But trust me it works. I was making pennies off of
clicks monthly, until I joined Google. Then the pennies became dollars.

Here are some basic tips for signing up with Google’s Adsense program.

Tip # 1 If you search multiple websites in different categories you’ll find one
thing in common.
Almost all of them have Google ads and nothing else. This is
because most other programs are a waste of time. Don’t take my word for it.
Try othe programs, but don’t skip Google’s Adsense.

Tip # 2 Google’s search spiders are so specific, that the ads that appear on each
page correspond exactly to some element of that page. Therefore, having ads
from other companies is not a good idea.

TIP # 3 You can place text, image, banner ads and even a search box that will
earn you company revenue. Do not place a search box from another company
on the same page as Google’s search box. They may stop working with you.
In summary, the Adsense prog am is a great way to make revenue, has
incredibly targeted ads and don’t use other search boxes on the same page as a
Google search box.

If you have any questions about Google’s Adsense program,
you can email me at tech1@techpizza.com
Shawn Ventura is the CEO of http://techpizza.com. He lives with his family in
New York, and is a freelance technology writer.

Article Source: http://EzineA ticles.com/

Understanding Google AdSense

2006-08-19T23:19:00.000-07:00

Google AdSense allows webmasters to dynamically serve content relevant
advertisements on web pages. If the visitor clicks one of the AdSense ads
served to the website, the website owner is credited for the referal. Google's
AdSense program essentially allows approved websites to dynamically serve
Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little
effort. Webmasters need only to insert a Google generated java script into the
web page or website template. Google's spider parses the AdServing website
and serves ads that relate to the website's content. Google uses a combination
of keyword matching and context analysis to determine what ads should be
served. The java script calls the ad from Google and will ensure that ads are
served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to
prevent a specific domain's ads from being served on any websites in their
account. Ad blocking meant that webmasters could prevent their competitor's
ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option
with a website. Webmasters can select from a handful of preformatted towers,
inline rectangles, banners and buttons. The ad boxes can be modified by
webmasters to resemble the website's color scheme. Examples of how different
the various text boxes and color schemes appear on similarly themed sites can
be viewed at:

http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)
o
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements
containing content in English, French, German, Italian, Dutch, Portuguese,
Japanese, or Spanish are all available.

Channels

Google recently introduced channels, enhancing AdSense reporting. When a
channel is selected Google modifies the java script to include additional tracking.
The additional tracking information allows webmasters to track a variety of
metrics across their sites. Channels can be used to measure performance on
various domains, differences in revenue with various ad sizes, or placement. By
assigning each group of pages to a specific channel and comparing results in
custom channel reports webmasters can work at increasing their AdSense
revenue.

Optimizing

Google determines the content of the ads that are shown, webmasters serious
about earning revenue from Google AdSense can use the following guidelines to

optimize their website and ensure that targeted and relevant ads are served. If
Google's spider has not crawled the site and determined the nature of the
content, public service ads may be served. Public service ads will not accrue any
AdSense evenue if clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize the ad space in the
event that Google is unable to serve targeted ads to the web page. By specifying
an alternate image, HTML page, or ad serve the advertising space can always
being used effectively.

1.) Web page content on pages that ads are served should be static not
dynamic.

2.) Ensure that the robot.txt does not prevent the web page from being
spidered. Robots.txt file's will need to be removed or the following text will need
to bedded to allow Google's content bot to crawl the site: User-agent: Media
partners - Google

3.) If the website contains frames, select the ‘framed page’ checkbox when
generating the ad layout code for that website.

4.) The body of the page and title of the page should contain contextual words
that indicate a common theme on the web page.

Revenue Earned

Although Google doesn't disclose the exact revenue share or percentage that
webmasters will earn, webmasters will receive a portion of the amount paid for
clicks on Google ads on websites.

AdSense Conclusion

Overall, Google AdWords can provide great supplemental income to webmasters
with content sites. Implementing and maintaining Google AdSense program on a
content site requires very little effort and can often bring a steady stream of
additional revenue for webmasters.

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in alphanumeric paging, SMS
and wireless messaging software solutions. Other sites by Sharon can be found
at http://www.softwa emarketingresource.com , and http://www.small-business-
software.net

Article Source: http://EzineA ticles.com/

You Won't Make Dollars If You Don't use 'Ad'Sense

2006-08-19T23:18:00.000-07:00

As the dust settles and the excitement caused by Google's AdSense gives way to
the normal, everyday routines of old, it's time to put some serious thought into
how you can "milk this cash cow" on your own web site.

For the past couple months AdSense has dominated forums, discussions, and
newsletters all over the Internet. I've heard tales of fabulous riches to be made
with AdSense, but up until now I've been admittedly skeptical of placing
someone else's ads on my pages.

Why? In short, I didn't like the idea of losing even a single visitor to another
site.

The key to success with AdSense is to place your ads on pages that receive high
traffic for high demand keywords. The higher the cost-per-click to the
advertiser, the more you will receive per click from your site. It doesn't pay to
target low cost-per-click keywords and place them on pages that don't receive
hits.

Instinctively, my mind drifted to horrible images in which my homepage was
burried in little ads promoting other people's services. . .
Then I thought of what's proving to be an excellent idea on my first AdSense
page. By placing my first AdSense link on a page that offers free ebooks related
to marketing, I successfully blended a mix of two major factors for overall
success.

1. Target high traffic pages on your site.

I checked my logs and discovered many of my visitors take advantage of
the free affiliate marketing resources and ebooks offered on my site.
Hmm...

2. If possible place AdSense links on pages that produce little or better yet,
no profit. By placing AdSense on a free resources page I have drastically reduced
the amount of potential customers lost to other sites. Bingo!
End result? A high traffic page producing a minimal amount of revenue. Sounds
like a perfect opportunity to pick up some extra cash with AdSense.

This is especially rewarding to informational sites that focus their efforts on
delivering powerful affiliate link free content to their visitors. Now they can gain
a return on their services.

By no means is AdSense a perfect prog am, but, I've yet to stumble across a
program that didn't have room for improvement in one category or another. My
main gripe concerning AdSense is the inability to determine the profitability of a
chosen keyword. competitive, high demand keywords will undoubtedly generate
larger commissions, but the exact number is withheld by the big 'G'.

Google promises to update AdSense frequently, tweaking and polishing in order
to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see
AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters
around the world as they sign sub-affiliates and double, triple, quadruple etc...
the amount they earn from AdSense!

One particularly handy feature available with AdSense is the ability to filter out
up to 200 urls. This gives you the option of 'blocking' spammy low value offers
from you pages as well as competitors to your site.

The possibilities are limitless, yet looming on the edge of my consciousness is
the fear that one day someone will find a way to exploit this 'golden goose' and
force Google to crack down (much like the pay-per-click affiliate programs of
old.).
For now they enforce a strict anti-spamming policy, anyone found to be
spamming their own links or abusing AdSense by other means will find their
AdSense privileges terminated. My advice is quite simple...
Hop on the AdSense bandwagon while you can at:

http://www.google.com/adsense

About The Author A complete explanation of how you can make money with
AdSense can be found at:
http://www.smokesoft.net/adsense.html

Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets.
He is offering a free trial copy of what's being called the BIBLE of selling on
the net, "Make You Site SELL!" for a limited time to anyone who subscribes at:
http://www.smokesoft.net/newsletter.html This article may be reprinted for use
in newsletters or websites provided the
resource box is kept intact.

Email notice of intent to publish is appreciated
but not required: adam@smokesoft.net
adam@smokesoft.net

Article Source: http://EzineArticles.com/

How to Double Your AdSense Income Instantly

2006-08-19T21:07:00.000-07:00

As you probably already know, AdSense is revolutionizing the way many
infopreneurs are creating revenue from their web site traffic. The reason for this
is its simplicity. Through AdSense, revenue is generated when someone simply
clicks thru the AdSense ads displayed on the webmasters web site.

In this article I want to give you a few simple ways to dramatically increase your
AdSense income.

The bottom line:
To increase AdSense income all you must do is increase the number of click
thrus you receive.
There are two ways for you to increase your total number of click thrus. You can
either increase your website traffic or you can increase your AdSense click thru
rate. Now, getting more traffic would be great, but let’s be honest increasing
your web site traffic is much easier said than done. So, let’s focus on increasing
your AdSense click thru rate instead.

4 Tips to Increase Click Thru:

Match your AdSense to your website:

You want your AdSense ads to appear as seamless as possible. Your goal is to
match every aspect of your AdSense ads to the theme of your website. What
you want to do is remove the borders from your AdSense ads and match the
background color of the ad to your website. Additionally, you want to match the
color of the AdSense links to the rest of the links on your website plus choose an
ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of
your hype text links is blue you will want to remove the border from your
AdSense, make the background white, choose either a square or a rectangle as
your ad format instead of a skyscraper or banner, and yep you guessed it…
make the links blue.

Placement Matters:

Wher you place yourAdSense ads is just as imporant as how they look.
Luckily, thereareonly a few concepts that you need to worryabout in order to
increase your click through rate.
•The more white space around your ads the better
•The closer to the top of the page the better
•The closer the left of the page the better

Follow these concepts and I can assure you that you will see an increase in your
AdSense click thru rate. (It really is that simply!)

Google Search:

Now this is one that I rarely see webmasters take advantage of. The Google

AdSense program gives webmasters the ability to add a Google search box to
there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website
your AdSense ID will be imbedded in ALL of that visitors Google searches. If that
person does 1 search or 50 your AdSense ID will still be imbedded throughout
process.

Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web
site guess who makes money. YOU! If they hit the back button and click on
another ad guess who makes money? YOU! This is absolutely huge. Through this
function you now have the ability to earn multiple click thrus from the same
visitor on the site visit. Please don’t overlook how powerful this is. Besides, most
of your website traffic will just be browsing anyway, so I why help them find
what there looking for and make a little coin along the way?

Tracking:

Just like any other type of marketing, you won’t know what’s working the best
for you on your web site unless you track the different things that you’re
experimenting with. Set up a few Google AdSense channels for the different ads
that you’ll be placing on your website. Then just see which channels are working
the best and stick to those.

That’s it!

Follow the tips above and I can assure you that you will absolutely double you
AdSense click thru rate and your AdSense income. The best part about the four
tips I’ve shared here is that you can put them into action immediately and see
how they will work on your website right now. Who knows… you could be
making twice as much by tomorrow by just making a few simple tweaks here
and there.

Good Luck!

If you don’t know where to start and you want to check out how I’ve
incorporated the above ideas into one of my website you can check it out below:
http://www.perfect-home-based-business-opportunities.com
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of Perfect Home
Based Business Opportunities - The Internet's Top Home Based Business
Opportunities Free Information Resource! Also check out our Web Site
Promotion Section
Article Source: http://EzineArticles.com/

AdSense Stats and Performance 101

2006-08-19T20:44:00.000-07:00

As more and more people are getting into the AdSense game, there seem to be
many questions asked again and again by the newcomers. Here, I have
compiled detailed explanations to some common AdSense terms, facts, and
performance tips.

Terminology

Real Stats (Figures based on actual performance tracking updated several times
a day)

•Page Impressions:
The number of times an ad unit (a collection of 1 to 4
ads). If you have two ad units on a page, then every time the page loads
you get two page impressions. Page Impressions DO include PSA (Public
Service Ads) and Alternate Ads.

•Clicks:
The number of times someone clicks on an ad. Clicks on PSA will
be included in this stat as well.

•Earnings:
Money you’ve made.
De ived Stats (Figu es calculated f om the eal stats)
•Clickth ough ate: Clicks/Page Imp essions. It is exp essed as a
pe centage.

•Effective CPM:
Earnings per thousand page impressions. Calculated by
1000 X Earnings / Page Impressions

•EPC:
You EPC is not displayed because it does not really matter. EPC
stands for Earnings Per Click (Earnings/Clicks) and is frequently talked
about.

Facts (What we've discovered)
1. Stats Update Frequency/Delay: Although AdSense stats usually updates
every couple hours, you don’t need to panic at all if you see no change in
your stats for over 12 hours. Even if other webmasters are seeing normal
updates.

2. Don’t worry about anomalies in your stats during the course of the day.
These are not accurate. There could be delays in the update due to one
reason or another. Only when you see figures for a new day can you
know that the figures for the previous day are not going to change any
more.

3. Sometimes the stats are carried forward several days. This happens
when Google decides to freeze your clicks and earnings for fraud
checking/tracking purposes or serve delays. Thus, you may notice you
earnings/clicks shoot straight up when you least expect it. It is possible
for your CTR to go up by as much as 10%.

4. The update on the different stats are not synchronized. For example,
when you check you account, the page impressions may be freshed
updated, while the clicks and earnings are from two hours ago. Thus,
there may be a sharp drop/increase in the derived stats. Due to this, you
don’t need to fret over all these little bumps.

5. Often delays in updates foreshadow changes to the AdSense program.
For example, slow updates preceded introduction of channels, TOS
changes, and addition of new languages.

6. Channels are a great way for you to track the performance of your ad on
a particular page/site. If you want to use the same code for all of your
pages, you can also use the recently added URL channels. Of course,
channel data are delayed by two days.

Performance Tips
1. EPC doesn’t matter! That is because you have absolutely no control over
your EPC. Your EPC is influenced by many variables including your
webpage content, advertiser’s budget, seasonal fluctuations and more.
Thus, the productive thing to do is concentrate on the factors that you
have control over such as CTR and page impressions.

2. How well am I doing?
Many of us probably wonder how we are doing compared to other
AdSense users, including myself. However, we really can’t get a good
sense of the average if Google doesn't disclose their figures, which they
don’t. Since people doing well with AdSense generally don’t like to reveal
their earnings due to the fear that they may be terminated by the
program, any discussion about an average EPC/CTR/CPM is a waste of
time.

3. From various experiments by myself and other webmasters, we can
conclude (at least for now) that using image/text ads instead of just text
ads will dramatically decrease you CTR because of various reasons. (i.e.
fewer advertisers, banner blindness etc.) However, the EPC is usually
slightly higher.

4. Blend in or stand out? This is completely site dependent. Sometimes,
people will never click on your ads unless you “trick” them into doing so,
although this is not so good for long term. Other sites will require your ad
to scream in your visitor’s face to get good clicks. Do some extensive
testing to find out what’s good for your site.

5. Make good use of the URL filter feature. Blocking repetitive (eBay ads) or
boring ads (free smilies) will definitely increase your CTR.

6. Large rectangles placed above the fold will often generate most revenue.
However, this may not be a good long term solution since such and ad is
usually obstrusive and have little aesthetic value.

7. If you run a forum site, you may notice that your earnings are very low.
Here is a solution: use a simple cookie-based php script that only
displays AdSense ads once every 10 page views -- essentially a counter
counts down from 10 to 0 and on 0 displays an AdSense block. Between
the AdSense ads, display regular banner ads. Although your AdSense
page impressions may be down, you will notice your CTR skyrocketing,
and a large increase in overall earnings.

In conclusion: Play around with your ad to maximize your performance, and
look at the big picture in your stats!
Tony Zhu is the owner of an online business resource website, InaWhim.com,
the largest free resource for the new and experienced home business owner. At
InaWhim.com, you will find massive listings of paid survey companies, products
with free resell rights, exclusive quality articles, friendly community, and much
more. Everything FREE!
Article Source: http://EzineArticles.com/

Adsense Authors: Who Are These People?

2006-08-19T19:54:00.000-07:00

Adsense is a poogoam designed by Google to help publishers monetize their
websites using high contextually-accurate ads. Adwords is the other side of the
coin which allows any person to create an account with Google and bid on
keywords or key phrases to have their ads appear in either the search results ad
placements, or in content sites that display Adsense ads.

Over the past few months I’ve identified a group of authors, writers, and
publishers that I call: “Adsense Authors.”

My definition of an Adsense Author: Any author that uses article marketing
as a strategy to drive traffic to their website in order to drive their adsense ad
revenue sales.

These “Adsense Authors” really understand how to fully leverage article
marketing as a strategy like no other group of authors.

Here are the commonly shared traits of these authors:
1. Their articles are short, between 200-600 words.
2. The quantity of articles they produce are typically from 25-300; around a
tightly focused niche topic.
3. The TITLE of their articles are very keyword rich: the first two, three, or
four words are the most important in rank. You won't find these authors
wasting the first 4 words of their title with non-keyword-rich words (such
as "a" "how to" "top" "the" "of" etc).
4. The BODY of their articles has high keyword density for the terms they
are targeting.
5. The KEYWORDS they use when submitting their articles are intelligently
selected based on the overture or other keyword research tools; they are
not haphazardly selected.
6. They do not load up and bloat the guts of the BODY of their articles with
links back to their sites; they know this slows down the acceptance of
their articles for reprint by other publishers.
7. Their articles are fun, fast, and easy to read. Often they will use bullets,
numbered lists, and quick sub-heads to make the article easy to visually
digest.
8. Lastly, their RESOURCE BOX is brief with only one or two links in them:
one link to their full website URL, and one anchored text link to a
keyword of importance to their niche. They know that big, ego driven
resource boxes slow down the viral nature of article marketing strategy.

Conclusion on Adsense Authoring
Adsense Authors have discovered the secrets behind fully unlocking the power of
article marketing to drive enormous storms of organic traffic to their websites.
They accomplish this with dozens to hundreds of tightly-focused niche articles,
all reflecting high keyword value and research intelligence.
You won’t find any 3,000+ word articles or ego driven article content from an
Adsense Author. They have only one purpose in mind: To drive massive
amounts of traffic to their Adsense-based business model using article
marketing as a key strategy.
Even if your goal in life has nothing to do with Adsense, you can definitely learn
from today’s Adsense Authors on how to take Article Marketing to the next level
of possibilities.
About The Author:
Christopher M. Knight invites you to submit your best articles for massive
exposure to the high-traffic EzineArticles.com directory. When you submit you
articles to EzineArticles.com, your articles will be picked up by ezine publishers
who will reprint your articles with your content and links in tact giving you traffic
surges to help you increase your sales. To submit your article, setup a
membership account today: http://EzineArticles.com/submit/
Article Source: http://EzineA ticles.com/

How to Make More Money with Google AdSense

2006-08-19T19:16:00.000-07:00

Like any Google AdSense Publisher, you will want to increase your Google
AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number
of visitors to your site, (2) the number of visitor that clicks on the ads (Click
Through rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). Get
anyone of these factor to go up and you will earn more money from AdSense!

Google AdSense Revenue = Traffic x CTR x CPC

Fortunately you can control all of these variables.

Increase the your web site traffic

There are many techniques to increase your web site traffic, you can consult
The Basics of Web Site Promotion for more idea. However, I will list a few
techniques here:

•Improve your search engine ranking. You can read The Importance of
Top Search Engine ranking to get an idea why. Basically, you get more
traffic as your site get closer to the top (of any list including search
engine result page)
•Add your site to directories. They are great way to build link popularity,
as well as, get your site indexed in search engines.
•Add your site to search engines (not needed if you already did above)
•Advertise your site through other means
•Etc.

Increase the Click Through ratebr>There are many techniques, I will list a few
here:

•Make sure the ad is relevant. Although Google does most of this (Google
AdSense will show ad according to the keywords on your page), you still

have to optimize keywords and keyphrases on the your pages.
•Make sure the ad is visible (many people develop ad/banner blindess),
so pay attention to your Google AdSense ad:

o placement - location of the ad on the page, i.e., top, bottom,
side, integrated, etc.
o layout - leaderboard, banner, tower, etc.
o color scheme - standout color scheme, versus blend in color
scheme.

Use channel and data gathered to experiment with the above
combinations to optimize the click through rate.
•Etc.

In any case, never ever ask your visitor to click on the ads or do it yourself.
This is against Google AdSense TOS and you will get thrown out of the
program.
Increase How Well the Ads Pay
Your option will be limited with an established sites because you have to keep
web pages relevant to the site theme, but you can create new sites to cater to
more expensive keywords. You can do this by going to Google AdWords and see
what advertise are paying per click (you do not have to sign up to do this). For
example, these are some words and recommended bid:

•Well, you get the idea.

o $1.56 - "webmaster"
o $20.00 - "web hosting" WOW!!!
o $0.62 - "forums"

•Create web pages relevant to your site, but optimized to the selected
keywords.
•Avoid the use of low paying words that may confuse AdSense.

I hope this basic tutorial will give you a good foundation and allows you to
become a more successful advertisment publish, that is, to make more money
with Google AdSense.

About the Author
Pinyo Bhulipongsanon is the owner of GreatNexus.com, a webmaster resources
site with features such as webmaster forums, webmaster directory, webmaster
dictionary, programming scripts, and webmaster articles.

5 Ways How I Boosted My Google AdSense Earnings By

2006-08-19T19:15:00.000-07:00

Google AdSense is a great way for webmasters to monetize
their websites. While many webmasters are struggling hard
to earn $3 - $10 per day, some 'genius' webmasters have
already enjoyed $30, $100, and even $300 a day from AdSense
ads on their websites. How are these 'genius' webmasters
differ from their counterparts? They think different! They
think out of the box!

Let me share with you some tips which has been responsible
in boosting my AdSense profits by 700%. Here are 5 of them,
and if you follow these steps, I'm sure you'll see a
difference in you AdSense income.

Here are the tips:

1- I concentrate on 1 format of AdSense ad, which is the
Large rectangle (336x280). This format has been proven to
work with me in resulting high click-through rates (CT ).
Why this format? Because the ads look like normal web
links, and people are trained to click on these types of
links.

2- I create custom palette for my ads. I choose white as
the color for the borde and background. This is because,
all of my pages have white background. The idea is to make
the AdSense ads look like they are a part of my web pages.

3- Previously, I put all my AdSense ads at the bottom of my
pages. One day, I moved those ads to the top of the page.
The result surprised me. My earning increased! Since then,
I don't hide my AdSense ads anymore!

4- I maintain some links to other relevant websites, and I
put my AdSense ads at the top of the links, so that my
visitors see them first.

5- I automate the insertion of AdSense code into my
webpages using SSI (server side included). You'll need to
ask your web administrator whether your server supports SSI
or not. Here's how to do it. You just put the AdSense code
in a text file, save it as 'adsense.txt', and upload it to
the root directory of your web server. Next, call the code
on other pages using SSI.

This trick is really a time saver especially for those who
use automatic page generators to generate pages on their
website.

Here's a tool I use to generate thousands of pages on my
website within seconds:
http://www.adsense-insider-secrets.com/page-generator.htm

Try these tips today, and I guarantee your AdSense earnings
will improve. For more tips, you can visit my site at:
http://www.adsense-insider-secrets.com
About the Author
Mohd Fairuz maintains a website called AdSense Inside
Secrets. On his site, he shares with his visitors free tips,
secrets & strategies how he managed to boost his Google
AdSense earnings by 700%. Go to his website, and get the
tips, free of charge at:
http://www.adsense-insider-secrets.com

An Easy Way Not to Get Banned by Google

2006-08-19T08:58:00.000-07:00

p>Strategic search engine optimization involves far more than keyword
research,META tags and content.

If you want to mange an SEO program, you need to be aware of any issue that
can affect your success.

Domain name management is one of the big factors. Effective domain name
management is critical because you could end up getting banned from Google
and other search engines if you take the wrong approach.

Why would Google ban you?
In the spirit of fair play and providing depth in its results, Google frowns on
duplicate content. Some web site owners purchase multiple domains and copy
their content for both domains. They figure they may land the #1 and #2
positions that way. That may be the company’s goal, but it’s not very valuable
for the Internet searcher.

Even if you don’t maintain your identical content with two or more domains, you
can still run into problems. It’s possible to update just one set of web pages, but
have them look like duplicates because of how the domain names are
administered.

You may be risking everything if someone enters
www.you site2005.com/about.html and
www.ou site2005.com/about.html
and they see the same content – even if the pages reside in only one location.
Many web site owners redirect one domain to the next rather than configure the
server to associate the core content with a second domain name.

In many cases, a 301 redirect is your best bet. It’s a server-side redirect most
administrators can handle in a few minutes. In effect, it’s a proper way of telling
search engines to ignore one domain and favor another.

You may have many good reasons for owning multiple domains, including brand
protection. Some companies get extra domains on the off-chance that someone
may simply try a domain name and see what comes up. A classic example is 1-800-
FLOWERS.COM. One of their domains is www.1800flowers.com, but you can
get there with www.flowers.com as well.

The Bottom Line
If you secure more than one domain, redirect the extras to your main web site
(on the serve ) or use the extra domains for unique content (showcasing a line
of products of services).

Michael Murray isvice president of Fathom SEO, a Cleveland, Ohio-based search
engine marketing (SEM) firm. A member of Search Engine Marketing
Professional Organization (SEMPO), he also authored the white paper, "Search
Engine Marketing: Get in the Game."
Article Source: http://EzineA ticles.com/

How to Top Google by Writing Articles

2006-08-19T08:57:00.000-07:00

Search engines determine their rankings based on two things:

1. Is your site relevant? (Optimized for certain keywords)

2. Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of
making an impact. Your degree of success depends on how hard you try and
how many other people you're competing against (and how hard they're trying).
Optimizing your site for keywords is the easy part. (See Writing SEO Copy for
more information on SEO copy.) Generating links back to your site is much more
challenging – and time consuming (especially considering Google's dampening
link filter - see Beat Google’s Dampening Link Filter with SEO Articles). But it can
be done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.
Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other
people want.

STEP 2) You write a helpful article – sharing your hard-earned knowledge and
expertise.

STEP 3) You submit your article to recognized “Article Submit” sites on the
Internet.

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these
sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers
from all around the world.

STEP 6) The only condition is that they must publish the article with a
functioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.

Below are some FAQs about article writing that will help you write your articles
and manage your campaign.

Q) What should I write about?
A) Write about what you know. Make sure it’s related to your business (so you
can use the keywords you want to rank with) and helpful (so it gets published).

For example, if you’reamanufacturerof industrial plastics, you might write an
article - or series of articles - on how best to handle teflon tubing prior to
installation. Once you get thinking about it, you'll probably find there are
hundreds of articles you could write that are helpful. You may even have some
of them partly written already in your instruction manuals or installation guides,
etc. Another good idea is to think of all the questions you get asked by
customers and potential customers.

These questions show you what people are
interested in. If you write an article answering every one of these questions,
you'll get published, and you'll also show yourself to be a credible expert. (You
may even cut down phone support time!)

Q) How long should my article be?
A) The best a ticles a e only as long as they need to be. Keep it short and sweet
– there’s nothing wrong with a 400 word article. By the same token, if you need
1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?
A) Simply write in a style that your audience will be comfortable with. If they’re
from the old school, don’t write like I am. Don’t use contractions, don’t end
sentences with prepositions, and don’t start sentences with “and” or “but”. But if
they’re not old school, just use conversational English. In fact, the more of
yourself you include in the article, the more engaging it will be. The key is to
make it readable.

Q) Should I focus on keywords?
A) Yes! Yes! Yes! Any SEO website copywrite will tell you that just as you need
to optimize your website for specific keywords, so too should you optimize you
articles. If possible, turn keywords into links back to your site. And always try to
include keywords in the headline and byline of your article. And don’t worry
about being seen as Spam; if your article provides good quality information and
guidance, it won't be seen as spam by the search engines even when it’s very
keyword rich.

Q) Where should I submit my article?
A) There are hundreds, if not thousands, of submit sites on the Internet. Too
many to include here. Do a search for “article submit” and just find the ones
that are most applicable to your industry and offer the most subscribers.
Alternatively, you can purchase a list.

Q) Who will publish my article?
A) Generally people publish pre-written articles because they want “eyes on
paper”. In other words, they want to generate traffic to their site. Helpful
articles are one way of doing that. It also sets them up as credible authorities on
a particular subject. And it develops customer loyalty. There are hundreds of
thousands of companies (maybe even millions) publishing online newsletters,
ezines, and article pages. No matter what your industry, you’re bound to find
quite a few who are interested in what you have to say. In fact, once a few
publishers recognise you as a good source of content, they keep coming back
looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?
A) As one of the conditions of publications, you can request that the publisher
notifies you when they use your article. Of course, most don’t bother to do this,
so it's a good idea to set up a Google Alert which notifies you when your URL
has been published on a web page. Google doesn't pick them all up, but it picks
up a lot. Whenever you receive an alert, you make sure the article in unchanged
and the link back to you site is functioning.

Q) Will the publisher change my article?
A) No, generally not. Changing articles is just extra work. In fact, that’s why
publishers like good articles and consistent content providers – because that
means they don’t have to do any extra work. I’ve had many articles published,
and don’t recall a single instance of an article being changed without my
permission. If you’re worried about it,you can include an instruction not to
change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?
A) Yes. Any SEO copywriter should be able to write keyword rich articles and
submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter
to write my article?
A) You’d need to tell your SEO copywriter something like, "We want to write an
article which helps people install teflon tubing. The kinds of people who'd be
doing it are... They'd be doing it because... The benefits of our tubing are... The
difficulties they'd face are... Here are the key steps to successful installation..."
Using this information, your SEO copywriter should be able to put together a
very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?
A) It shouldn’t. Most dodgy sites will be eithe un elated o have ve y low t affic.
If the site is un elated, the publishe won’t go to the effo t of publishing you
a ticle. If it’s elated but has ve y low t affic, ve y few people will see you
a ticle the e anyway. And besides, even if you a ticle appea s on a dodgy site,
it probably won’t be changed because – dodgy or not – publishers don’t create
extra work for themselves. So your original presentation, content, and intent will
be unaffected. Write a good article, and it always reflects well on you, no matter
where it's published.

Q) How long will it take for my ranking to increase?
A) There are no guarantees in SEO. It all takes time. For a start, the search
engines can take up to 2 months to update their index of pages. And a single
inbound link generally won’t have much impact. Depending on how much
competition you’re facing for keywords, and where the links are coming from,
100 inbound links may not make much of a difference. (Links from high
Pagerank sites are more beneficial to your ranking – see
http://www.divinewrite.com/seotradesecrets.htm for more information on PR.)
So don’t expect anything to happen too quickly. But if you’re dedicated, and
you’re prepared to write quite a few articles, you’ll definitely see results within a
few months.

Happy writing!
* Glenn Murrayis an advertising copywriter and website copywriter and heads
copywriting studio Divine Write. He can be contacted on Sydney +612 4334
6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further
details or more FREE articles.
Article Source: http://EzineArticles.com/

More Adsense Blocks

2006-08-19T08:56:00.000-07:00

Google has recently made some changes in their Adsense program, and webmasters,
busy as they are, may not be aware of all the Adsense news. For those who don't know,
Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to
webmasters who run primarily content-oriented sites. The Adsense program offers a way
for these webmasters to generate revenue where they couldn't in the past.

After signing up for the program, webmasters place a bit of code on their web pages
where they want to display Adsense. Google's technology determines the subject matter
of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads,
the advertiser pays Google, and the webmaster receives a share of the proceeds.

One of the biggest changes is that webmasters can now have multiple "blocks" or units of
Adsense on their pages. Since the program started, Google has allowed only one block,
but they now allow up to three per page. This means webmasters can get three shots for
a visitor seeing and clicking on an ad. The blocks don't all have to be the same format -
you can choose from any of several formats available, and all can have different border,
text, and background formatting. You are able to specify alternate ads for each unit. In
cases where Google's software isn't able to determine a theme to your page, Google will
display Public Service ads. However, webmasters can choose to display their own ads,
such as for affiliate products, instead.

As with most things, you'll need to test formatting, placement, and other variables to see
which combination brings the best click-through rate for you, whether you use one, two,
or three Adsense units.

I use Adsense a lot on this web site http://www.theezine.net - Just a slight hint for you.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real
information YOU can use to help build your online business today!
http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)

Want Higher Adsense Earnings? Then Optimize Site

2006-08-19T08:55:00.000-07:00

Webmasters know that Adsense generates a sizeable source of additional advertising
income. That’s why they’re using it to go after the “high paying keywords.” They’ve
bought the lists that tell them what these keywords are and they’ve used various other
methods of identifying them. And yet, after putting up these “high paying” pages on their
websites, the advertising money they expected to see isn’t rolling in. What’s wrong?

Well, having those pages is one thing. But driving visitors to those pages is an entirely
different thing and is often what’s lacking. To get visitors to your high paying keyword
pages, you’ve got to optimize site navigation.

Take a moment to think about how visitors use your website. After landing on a certain
page, they’ll often click to another page that sounds interesting. They get there by way of
the other links that appear on the page they landed on. How you enable visitors to move
about your website is what is meant by the term, “Site Navigation.”

A typical website has a menu of links on each page. The wording on these links is what
grabs a visitor’s attention and gets them to click on one of the links that will take them to
another page of your website. Links labeled “Free Resources” or “Download ebooks” are
generally good attention-grabbers.

This same site navigation logic applies to driving traffic to your high paying pages. I have
some pages on my website that get a lot of traffic from search engines, but the earnings
on these pages are very low. I use cleverly-labeled links to get visitors off these pages
and onto my higher earning pages. It’s a great and inexpensive way to turn cheap clicks
into real dollars.

Ready, Set, Test

Before you begin testing, you’ve got to have two things: something to track and
compare; and some high earning pages you want to funnel your site traffic to. For fast
results, select a few of your highly visited pages.

Next think of ways to get visitors viewing a particular page to click on a link to one of
your high earning pages. That’ll help you come up with a catchy description for the link.
And remember, you can use graphics to grab your visitors’ attention. Be creative!

And remember, it’s all about location, location, location. Once you’ve come up with the
attention-grabbing description, you’ve got to identify the perfect spot on your page for
positioning the descriptive link to your high paying page.

Spend some time visiting other websites to see how they’re maximizing site navigation.
For example, using a “Hot Pages” list or a “Most Read Articles” list are common menu
selections.

Then let the testing begin. Try putting different text on different pages. That way you’ll
get a feel forwhat worksand what doesn’t. Mix things up a bit – put links on the top of
the page and the bottom.

It’s now all a matter of testing and tracking, and testing and tracking until you find the
site navigation setup that works best!

About the Author
Bas de Baar is the author of the e-book "Analyzing Adsense For Niche Websites."
To learn how you can increase online profits by testing and analyzing, go to
http://www.AffiliatePotion.com

Relevant Ads Increase Adsense Profits

2006-08-19T08:53:00.000-07:00

If you’ve started using Adsense as a way to increase advertising income, but the
numbers just aren’t adding up to what you expected, the problem might be with the ads
themselves. If the ads being generated by Google’s Adsense aren’t relevant to your
website, visitors won’t click on them. And, no click-y, no money. It’s that simple. And it’s
a simple situation to fix.

One way to know if the ads are working is to monitor the click-through-rate (CTR) on a
page. If it’s low, it’s usually an indication that once a visitor arrived at your page using a
certain keyword, that visitor did not find any ads relevant to that keyword. And
unfortunately for you, the visitor found no reason to click on the ads.

How do I know this? It happened on my website. On one of my sites, I had a page
dedicated to PHP programming (a programming language). The page had a low CTR.
Upon further examination of the page, I noticed that not one of the ads was related to
programming or even to technology.

What I did notice was that the ads were related to guitars. Guitars? I thought to myself,
“What relevance do guitars have to PHP programming?” And I imagined visitors to my
site wondered this as well.

After studying the ads, I noticed that one word seemed to keep jumping out at me. The
word was “strings” as in guitar strings. Well strings are used in programming too, but
Google was not able to make this distinction which is why it was generating guitar ads!

The solution to this problem was simple. I removed from my webpage the words “string”
and “strings” (or I just used another word in place of string or strings). After Google
found this page again and updated its view of it, the guitar ads were replaced with
relevant ads. And best of all? CTR on this page immediately increased and so did my
advertising income!

If you have a page with a low CTR, you may need to tweak your text so Adsense
generates ads that are more relevant to the page. When making these types of changes
to your webpages, use the same ideas you use for search engine optimization. Why?

Because Google uses the same logic to determine the appropriate Adsense ads to display
on your page as it does to determine if your article should rank high for “blue widgets.”

Some areas on your page that might need a bit of text tweaking include:

- The title of the page
- The H1-tags used in the page
- The number of occurrences of the keywords in the text of the article
- Changing the filename (this can be very effective, but only do this for new pages that
are not yet in the search engines or you risk losing traffic)

One word of advice: Don’t forget that your keywords determine your search engine
rankings so take small steps when changing keywords.

And remember, the only ads that will bring you the extra Adsense income you’re looking
for are relevant ads!
About the Author
Bas de Baar is the author of the e-book "Analyzing Adsense For Niche Websites."
To learn how you can increase online profits by testing and analyzing, go to
http://www.AffiliatePotion.com

The Idiot’s Step-By-Step Guide To Blogging for Profit

2006-08-19T08:52:00.000-07:00

Blogging is easy, blogging is fun. And what’s more…it can help your business in a lot of
ways. A blog is a frequent, chronological publication of personal thoughts and web links in
the cyberspace. You could call it an e-diary where you can register your thoughts, opinion
and comments on anything and everything under the sun that interests you. Though
people had been ‘at it’ long before the term blog was coined; it has gained currency as an
effective medium of communicating over the Internet only recently. The introduction of
automated published software like “Blogger” at www.blogger.com has been instrumental
in blogging success. A blog or a weblog’ is conceptually similar to a website and is
accessible to anyone on the Internet.

The era e millions of bloggers in the world today blogging away to glory. But blogging can
be more than just chatter in the cyberspace. It can be a great tool for boosting your
online business’s profitability once you’ve understood how it works and what are its
limitations. Take a look at http://en.wikipedia.o g/wiki/Weblog#Corporate for some more
information.

How to become a Blogger?

The key to learning how to become a blogger is to start blogging! Easier said than done?
Not really. There are several websites that can give you information on how to be a
blogger. Blogger.com is one of them. You have three options here to choose from:

-Have a hosted service like Blogger allows you to set up an account and fire away in a
matter of minutes.

-A remotely installed blog like movabletype allows you to install on a server for a small
fee.

-Desktop blog programs like radio Use land are installed on your desktop and then
uploaded to a host. These are usually desktop programmes that include hosting and
upgradation for a certain period of time and charge you a small fee.

-
You can get more information on blogging resources from
http://www.blogroots.com/resources.blog.

Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are
ready to start blogging. It is that easy. It could take a while before anyone will notice
your little blog in the corner and take you seriously. But you can cut down this time with
some great ideas at: http://help.blogger.com/

offers some great ideas on increasing your blog’s readership.
There is a Chinese saying, “ It’s a wise man who learns from others’ mistakes”. read
others blogs to see what works and what doesn’t, what are their writing styles etc. It’s a
great way to teach yourself and fun too…. you are learning on some one else’s expense.

Guidelines for the greenhorn blogger

Here are some simple guidelines for a newbie blogger. Take a chance with these to
increase your chances of success.

1. Get Blogging: Like I said earlier, the best way to learn blogging is to start
blogging.
2. Recognize your motivation: Why are you blogging? What do you hope to
achieve?
3. Link to other blogs: the best way to popularise your blog is to link to other
blogs. So link you must!
4.Develop a unique style of writing: Developing a writing style is an
evolutionary process. Try differrent approaches and formats until you find one that
fits your message, audience, and personal motivations.
5. Express your personality... let your humour, your perspective on life, and you
values shine in your writing.
6. Be regular with your posting: readers will quickly wander away from blogs
that are not updated regularly. So this is very important.

More blogging resources are available at: (www.lights.com/weblogs)

How to profit from Blogging?

Now that you have understood what a blog is and how to get blogging, its time to make it
pay. Blogging is a great way to enhance your online company’s bottomline. It is a popular
and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy.

1.Customer Interaction: A blog is a good means to keep in touch with your customers regularly.
You can keep them updated on new events, happening in your company, new
products and services and other developments. The best part is that you can do it more
cost effectively and in much less time than other methods like newsletters, customer
updates and customer meetings. The elements of interactivity, community and
collaboration are key here. Your blog can also serve as a platform for advertising,
promotion and even internal communications. One well-known business example is
software company Macromedia's use of blogging to keep customers updated on what's
happening with its products.

2.Query management: With a blog you can receive and answer to customer queries
more quickly than an email. For potential customers it is very important to have a sharp
turnaround and you can do that easily with a blog.

3.Link to other sites: Linking your blog to other similar, but not competing, sites is a
great way to get some free publicity and traffic for your online business. It is also one big reason why Search Engines will grab your site in their result pages. Ask any online
entrepreneur what getting quality traffic to a website means and you’ll know what I am
talking about.

4.Get Feedback: Getting feedback from you customers on your products and services,
on your company practices and other things is one of the most valuable resources you
can build. With a blog, it is not just easier but also time saving for customers to leave
feedback for you without filling complicated and mile long forms.

5.Get Google to work for you: Selling ad space is one of the most popular revenue
streams for online businesses. With Google’s free AdSense service it just got easier
www.google.com/adsense. AdSense allows bloggers to display up to three content-specific "
ad units" (boxes that can hold up to four ads each) per page. Each time a visitor
clicks these ads, you get paid. Need more convincing?

6.Become an affiliate: Your blog can become a cash cow by using the simple idea of

becoming an affiliate for other websites. An affiliate basically carries a link to the other
site and each time some one clicks on that link, you get a small commission for it.

7. Donations: If you are running a blog that people love to read and keep coming back in
hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself
with the number of ideas that will make you blog less of a personal e-diary and more of
a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has
immense possibility and potential. Be sure to get on to the bandwagon early in the game
and reap your benefits later.

Get Real-time Adsense Channel Stats And Find Out Which

2006-08-19T08:51:00.000-07:00

If you have multiple sites or multiple directories in your
site for different subjects and you have placed Adsense
codes in you site, I am sure you would like to know:
(a) from which site or directory you are earning the
most / least, (b) which Adsense ads are being
clicked and (c) from which page?

CREATE CHANNELS FOR EACH SITE

To get separate stats for each site / section / directory
/ page with Adsense, you need to create channels for
each one. Create a channel with a relevant name and
generate a code for that channel. Paste that particular
Adsense code to the concerned pages / sites.

GET CHANNEL STATS IN REAL TIME

Google now provides Channel Data in real time. Earlier, it
used to provide data for '2 days before'. Follow the
procedure mentioned below :

1. From 'Date range' drop down menu, select 'today'.

2. Check the Radio button : Group data by 'Channel'.

3. On the right hand panel, check the radio button 'Channel
data'.

4. Click on 'Select ALL' at the bottom of channel list.

5. Click on 'Display report'.

Now you get the seggregated report for clicks generated for
each channel.

WHICH ADS ARE BEING CLICKED AND
FROM WHICH PAGE?

It is very important to know that which pages / sites are
generating good Adsense revenue and which are not. We can
work upon those poorly performing pages. If we can get to
know about which ads are being clicked, that would make us
feel more informed for many obvious reasons.

Currently Google does not provide this data. But you can still
get it from a very nice and detailed free web stat service, Add
Free Stats.

Add Free Stats provides a very detailed web stats which
satisfies most webmasters. You may open a free account at :
http://www5.addf eestats.com, get the code and paste it at the
bottom of each of you pages.
Make sure that in 'Your Account' section you mark 'Yes' for
'Exit link tracking'.

Now check your stats at Add Free Stats, and you will find a
"A" icon beside the visitors' ip. That means that visitor has
clicked on an Adsense code. Place your mouse over the icon,
and you can see which ad has been clicked.

You can also generate a separate report of pages that have
generated Adsense click. Select 'Exit Links/Adsense' from the
drop down menu marked as 'Pages'. Here you get a folder icon
named Adsense, the number of Adsense clicks etc. Click on
the Adsense folder icon and you get the number of Adsense
clicks on each page and which ads are clicked on that page.
Click on the 'hour glass' icon and you get the CTR, PV too
for each page.

I am no way connected to Add Free Stats. I am just a happy
user. Any webmaster working seriously towards Adsense
earning, must have this tool.
About the Author
Subhendu Sen is the owner and webmaster of A Low-Cost Web Host :
http://www.IndHosts.Net/hosting.html and is in the business of web hosting
since 1998. He also owns other sites of interest : http://www.TheWebContent.com
— An Article Directory and http://www.PopAccount.com — A Free
Email Address Directory

Making Real Money With Google AdSense

2006-08-19T08:49:00.000-07:00

There are many Make Money Fast (MMF) websites out there that tell you it's possible to,
well, you know, do just that; make money fast. However, did you know that although
some owners of these MMF systems have made a total revenue between $300,000 and
$500,000, they're likely to be the same ones that turn up missing later on down the road,
on the run with hundreds of thousands of consumer dollars? A dangerous situation to find
yourself in.

So why do people do it?

I'll tell you why. It's because of greed and lack of integrity. Then again, it could just be
because certain individuals in particular are in a tight financial situation and essentially
need to find a way to make a little bit of extra cash fast to pay off their bills for the
month. Believe it or not, there are indeed legit reasons why people seek out MMF
websites.

But why risk yourself being in a situation where you end up being part of the statistical
count that contributed to those hundreds of thousands of dollars that are now at the
disposal of the owner of a MMF chain, who presumably is nowhere to be found? Because
there is actually a better and more proven way to make money through a company that
has a lot of reputation and integrity on the Internet, called Google. That's why!

How It Works: Great, Just Another Referral Downline System Again
No, not at all! What I'm about to show you has nothing to do with referrals, works solely
based on an honor system, and is driven to success by the work you put into it. Although
it is indeed the fastest way I've made real money on the Internet (well, aside from an
online coding contractor I work for), you still have to work for it.

So here's how it works. Company A out there is just being started, and believes that
they've found the answer to man's problems. They're 99.9% sure that their product will
sell. So what do they do? They run to Google and pay them to list their business in
featured search result listings. This maximizes Company A's exposure out on the web.
Google will also list Company A's advertisements in what is called Google AdSense
(textual advertising). These are usually content related text advertisements which
webmasters and publishers place strategically on their website and are commonly
recognized as "Ads by Google."

The webmasters and publishers that put forth Google AdSense on their websites are first
approved for AdSense. Once a high volume of traffic starts flowing through their website,
those AdSense banners start generating revenues as more and more clicks on the links
are received. So if you haven't figured out by now, this is indeed a Pay Per Click (PPC)
system.

How Much?: Expected Potential Earnings
You're probably wanting to know right away how much you'll be earning. So I'll just give
you a rough estimate of what to expect assuming all goes well with your website. If done
properly, a single website can generate on average, revenues ranging between $200-$
600 a month. Not bad, considering this is only for one website. I don't like jumping the
gun too soon like this, but let's fast forward in time where this is indeed how much you
website is making. Now what? Start up another site! This doubles your income over two
streams of revenues, and with each making $200-$600 a month, you can see how things
can really add up!

Getting Started: Making The First Step Towards Success

These first few steps are extremely critical so please pay attention to detail.

You will need a web hosting provide - Please, I urge you, don't settle for anything less
than what you're capable of doing. Go the extra mile and actually subscribe to a cheap
web hosting provider. The one currently hosting The Article Project is SurfSpeedy.com on
a redundant Cisco network and OC-48 SONET rings. In other words, 99.9999% uptime.
I'm currently getting all the server side scripting I need, a secure hosting system, fast
network, 1000MB of hosting space, and delegation for my domain, along with tons of
other features I'll probably never use during the life of the account. How much am I
paying for all this? Less than $5.00 a month!

Once you have a place to serve up your website, start looking into registering a domain
name - Try to aim for something that you and your visitors can remember off the top of
their head if they were to look at it once and almost forget about it. If your website is
about "How To Use The Internet," see if www.usingtheinternet.com is available. When
you've decided on a name, I'd recommend you go with iDotz.net and register a .com
domain for less than $9.00 a year! The reason I'd recommend them is because they were
the first ones I ran into that allowed you to pay via PayPal. Now put those two together,
web hosting and a good domain name, and you're set to go!

Create a plan for action and stick to it - I'll be honest with you upfront. Chances are, you
may not reach your financial goal by the end of the first month. In fact, the excitment of
being able to get your money's worth out of the work you put into your website, may
turn into monotony and discouragement. But don't lose hope! You need to stick to what
you've set out to do, keep you website up to date on the hour if necessary, and make
sure your visitors have plenty to read!

Avoid rambling on about nothing and don't cheat - Google has perhaps the largest
database in the world, full of website listings and search results. Chances are, if you
mirror your website with another content saturated website that's been around for quite
some time, and Google does one of their special keyword analysis trick on your website
and finds out about it, you AdSense application will most likely be turned down for
unauthentic content. Have an open mind and be creative with your writing. Shoot for
about 25 solid web pages before you submit your Google AdSense application. Bottom
line, give them something to talk about! You'll need it in the months to come!

Begin formulating marketing thoughts - This is perhaps where the line between sanity,
and spamity comes in that you'll end up approaching before too long. Some webmasters
can't keep their cool and end up going off the deep end, spamming hundreds of innocent
lives, and contaminating hundreds more of chat rooms and I C channels. Don't do this!

Play it smart and submit your website manual to search engines that provide the service
for free. One great way to do this is to submit your site to The Open Directory Project at
dmoz.org. It may take a few weeks, but your listing will eventually show up in Google as
well. Also, sign up with TrafficSwarm.com and surf for unlimited free credits that can be redeemed for visitors. I've acquired over 2700 credits through TrafficSwarm. It took me a
few days, but it saved me $40.00 of having to pay for just as many credits by simply
surfing for a few days.

Stay on top of things - Keep yourself one step ahead of your visitors. For every 100
visitors (unique or not) that come, plan to write one more article or section of you
website; make it a news item or something.

Keep your website clean and neatly
organized, don't let it end up looking like you brother's bedroom or closet a few months
down the road from now. And if things begin to pick up with your website, set aside an
email account and allow you visitors to send in their own articles or writings for you to
publish.

This in itself could be very rewarding because not only will your visitors end up
generating you revenues, but they could also end up being you main supplier of articles
to publish. The main point of discussion here, though, is to stay on top of things and keep
up with the work. You'll eventually be glad you did later on down the line when you' e
short $200 on a down payment for a new Honda Civic.

Getting Finished: Bringing Your Website Before the Judges
Okay, so this is the moment you've all been waiting for. Spit shine that last corner of
your website and get ready to show it off. Then make your way over to
http://www.google.com/adsense and send in your application. It will take a couple days
for your application to be reviewed and accepted, if in the likely event that it is. Once
you've been approved, login to you account and start generating your text
advertisements, placing them neatly on your website. Then let the fun begin!

Getting Stuck: Questions and Feedback Appreciated!
If you have any questions about this article, or would like more information, contact Matt
Borja at support@articleproject.com.

About the Author
The Article Project features free articles and submission. How about you? What
have you got to say? Inquire within to see how you can have your article featured on
the main page for maximum exposure. All article submissions are completely free
with no registration and are greatly needed at this time. Send in your articles to
submissions@articleproject.com for review to have it published within hours.
Visit http://www.articleproject.com/

The New Google Ad Links

2006-08-19T08:47:00.000-07:00

You know about Google Adsense, now it's Google Ad Links
for Google Adsense publishers.

[ For who do not yet know what Google Adsense is : "Google
AdSense is a fast and easy way for website publishers of
all sizes to display relevant, unobtrusive Google ads on
their website's content pages and ea n money," — says
Google. To open a Google Adsense account, please visit:
https://www.google.com/adsense ]

What a e Google Ad Links?

"Ad Links a e a new form of text advertising that we' e
offering to our AdSense publishers. Using the same
contextual targeting algorithm that targets Google ads to
your content pages, Ad Links units display a list of
topics that are relevant to you page. Each topic, when
clicked, brings the use to a page of elated
advertisements", — this is how Ad Links a e defined by
Google.

Basically, Google Ad Links are vertically placed links of
4 or 5 keywords elated to the content of your page. On
clicking a link, the visitor is shown a list of Ads by
Google on that particular keyword. If the visitor clicks
on an ad, you get you commission.

So, why do you need to put Ad Links in your page?

Simple. Because you want to earn maximum revenue from each
of the pages of you site.

According to Google, you a e allowed to put max. 3 Adsense
codes. But experts say that displaying too many Adsense
ads in a page distract the attention of the visitors and
they lose interest in the site. Therefore it's always
advised to put only one Adsense code and that too close to
the main content of the page, to get the best results.

By placing just one Adsense code and no Leaderboard o
Skyscraper, are we losing out some opportunities to earn
more clicks on Adsense Ads?

No. Because that's where Ad Links come in. Let me describe
the usage of Ad Links with an example :

I have a page on 'Engagement rings' at :
http://thewebcontent.com/relationships/relationships_Article_56.php
I use 250x250 Square Adsense code with the first paragraph
of the article. This code displays only 3 Adsense Ads.

Now, I have placed Ad Links code just above the top of my
left panel menu bar. Google currently displays 5 related
keywords to the page : Engagement ring, Carat Diamond,
Ideal Diamonds, Gia Diamond and Gem Stone Ring. Each of
the keywords are clickable.

Through these links, I get access to : 10 + 10 + 10 + 10
+ 4 = TOTAL 44 Adsense Ads! (at the time of writing this
article)

In case, Google does not find related keywords for a
page, it displays a tiny search box. Visitors can put any
keyword of their choice, and Google shows all Adsense
Ads related to the keyword searched for!

Isn't it incredible? ...that too without disturbing
visitors? Actually, it helps visitors, because they always
look for links related to the subject they have come to
our sites for.

The main advantage of Google Ad Links are that, they are
displayed just like we display vertical menu—one link each
line. Though Ad Links code displays "Ad Links by Google"
boldly, but it gives a look of being a part of your
vertical menu. And that's definitely a great advantage.

To add Ad Links to your page, please follow the
instructions below :

1. Log on to your Adsense account

2. Click on "Ad Settings"

3. Select the Radio Button which says : "Ad Links Units".

4. Select 4 or 5 links per ad links unit from the drop down
menu

5. Select Ad layout options : 120x90, 160x90, 180x90 o
200x90 depending upon your page layout.

6. If you have saved custom Color Palettes, select the
palette of your choice.

7. Copy-paste the Ad Links code from the text area box and
place it to your web site in desired place

That's all! But remember that you can place only one Ad
Links code in a page. If you put more than one, others
will not generate any link.

If you are an Adsense publisher, there is no reason why you
will not add Ad Links to your page.

What do you think?
About the Author
Subhendu Sen is the webmaster of http://TheWebContent.com
an Article Directory. Authors may please submit their
articles at : http://TheWebContent.com/addarticle.php

Getting Approved by Adsense in a Jiffy…

2006-08-19T08:40:00.000-07:00

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So
fa , I have a 100% approval rate for my consulting clients. You would think that we
spend months developing the site to submit for approval – but to be honest; I spend less
than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to
be. The trick is to make your site in such a way that you a e just providing content; we
have found that the less selling you do on you app oval site, the better.

Don’t worry, once you’ e approved you can use that code wherever you want – so put it
on other sites that sell late . But for the purposes of getting approved, t y to limit to just
content, content and mo e content!

Now, for the disclaimer before we start talking about how to get you site approved for
Google Adsense. I am not a member of Google at all, everything I am about to say is all
speculation and experience. I have helped over 50 clients get approved for Google
Adsense without having even 1 of them not get approved – we have 100% approval rate
on FI ST t y.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1.Site look and feel – Not that Google wants a $10,000 professionally designed website,
but they also don’t want some piece of junk. Make sure to at LEAST have a presentable
website – even if it is just a few tables and a solid background color. Avoid using tacky
backgrounds o unprofessional color contrasts.

2.Content – The most important – Google believes in content. If you try to get a website
with just a few pages approved, I don’t think you will have any luck. You need to have at
least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3.Traffic – Many “experts” say that Google looks to see what kind of traffic you have and
that they do not approve new sites with no traffic. My experience says that these experts
are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get
your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

>> Get content from article directories like www.goarticles.com – just put those articles
in your site, getting 15-20 is easy.

>> Before you submit your site for approval, post at some forums with your website’s
link in the signature file – this will help you get some immediate traffic.

>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy
and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too
easy, but honestly, we have a track record that proves it. And remember, if you do not
get approved, you can always fix things and try again.

So, stop waiting – apply now – Google Adsense is a great source of income.
About the Author
This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik
Singal has developed his own affiliate system that helped him earn well over
$10,000 in just 60 days. Now, he's looking for a few students to train one step at a
time.
http://www.AffiliateClassroom.com

What to do When AdSense(TM) Serves the Wrong

2006-08-19T08:37:00.000-07:00

The most common frustrations among AdSense publishers are 1) Google serving
inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per
click. This article discusses the first frustration, which is highly co elated with the other
issues, and discusses what webmasters can do to combat it.

To begin, it is important to under stand how Google determines what ads to serve via the
AdSense program. This explanation goes back to April 2003 when Google acquired Santa
Monica, CA-based Applied Semantics. Applied Semantics’ products a e based on its
patented CI CA technology, which understands, organizes, and ext acts knowledge from
websites and information repositories in a way that mimics human thought and enables
more effective information retrieval. A key application of the CI CA technology is that it
allows Google to, without human intervention, understand the key themes on web pages
in order to deliver relevant and targeted advertisements.

However , the CI CA technology is not always accurate o appropriate to the page. For
example, in a gene al web page about health topics, AdSense is currently serving ads for
insulin even though only two words in one paragraph elate to insulin. Rather, the site is
much mo e focused on dieting.

One explanation may be that the CI CA technology is tied to keyword pricing and
inventory (e.g., AdWords(TM) advertise daily budgets), and that AdSense serves ads
that it hopes to maximize revenues. However, this often violates a critical AdSense rule -
if the ads do not relate to the topic discussed on the web page, visitors will not click on
them. Likewise, TopPayingKeywords.com always tells clients never to try and trick
AdSense. That is, if customers are coming to your page from a link or advertisement for
one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g.,
mortgages), just because that un elated topic is an expensive keyword. While you will be
serving expensive ads, because the topics a e not co elated, visitors a e unlikely to click
on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page
example above, all it took to get AdSense to remove the insulin ads was to remove the
paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself
within just a few hours, so it’s easy to keep modifying you site until the most relevant,
and hopefully most expensive, ads a e served.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks
and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com